I’m not stuck. I don’t think I’m overwhelmed. Well, certainly not more than usual. I’m deflated. Defeated. Balloon popped. Bubble burst.
I’m at a critical point in the process of launching a brand and creating a product line. We have samples made. Now, we have to refine what we have. We have to look at all of our ideas and move forward with one. Just one. One simple, clear, cohesive idea that can be executed. Carried out throughout all of the different product lines.
The problem is I’m having a hard time finalizing that one idea. There’s a lot of noise in my head right now. A lot of different ideas banging around, fighting to make their way to the forefront. I just don’t think any of them are The One.
This one idea is the beacon that will allow us to determine everything else. This one guiding mission will help everything else fall into place. I’m tossing spaghetti against the wall but nothing is sticking. I’m going back to the beginning of this process to see if maybe I’ve muddled things.
I’m trying to start with the “Why” as Simon Sinek would suggest. Mostly, I have tons of questions zipping around in my head but very few answers. The lack of answers is what is making me feel deflated.
Right now, I can’t answer very simple but defining questions about the brand. I can’t help but feel like I’m looking for answers in all the wrong places.